Akademski slikar Vesna Knežević

4 pillars of business: Are you ready for the fluid business model?

On Thursday, 25.11.2021 a panel “4 pillars of business” was held on the topic “Are you ready for fluid business model?” Event panellists were: Nemanja Drobnjak, deputy CEO of ManpowerGroup Srbija, Bojan Žepinić, Managing partner in TPA Srbija, Goran Živković, CEO of CBS International and Predrag Groza, partner in TSG law office. Event communication partner was Business Intelligence Institute.

The term fluid business model indicates the dynamics and speed of changes in the market, on which in majority realistic sectors do not have proven responses. This situation places executives in the new environment where they don’t have great experience, and where present success does not guarantee a new success.

Reducing the life of the company, quick technological progress, increase of intellectual values opposes to material possessions in the company’s balance sheet, virtual teams and fluctuation of employees are indicating business complexity that is new for all of us.

Nemanja has emphasised that “market changes are the result of technological advancement, demographic trends and ongoing innovations in the market. Without any doubt, all mentioned is requesting companies’ adjustments to new models and means of functioning. In that respect, successful attraction and talent retention implies building a relationship with the potential candidate from the first contact, through transparent communication, adequate on-boarding and involvement from the line managers, as well as long term carrier plan development. Thus, we create dedicated and loyal employees, as well as company promoters in the market”.

Bojan has asserted that “according to National Bank of Serbia reports, in the first half of 2021 a cash flow of 1.6 billion EUR was generated from direct foreign investment, which indicates a continuation of  high foreign investments trend. All indicators suggest that, in medium term, foreign investments will remain on high level”. Due to huge fluctuation of employees in all industries, especially juniors, Bojan has concluded that “companies should invest more in middle management, that can be ready to bear that kind of fluctuation and be the pillar of the business in business environment where we don’t have precise development forecasts, as well as that on these company changes it should be looked at as an input for creating a strategic approach, and not as an obstacle for businesses”.

Predrag has stated “that new challenges for trade are huge in the pandemic environment and changed business environment, that demands adjustments and more fluid business approach in all industries. On the West-Eastern companies’ agenda are changes in the supply chain system and production reallocation from China to other regions, which can be a great chance for Serbia. Our responsibility is, according to prior experience with foreign investors, to work on legal framework enhancement and to exploit this extraordinary opportunity for Serbia”.

Goran has emphasised that “big investment companies have an increasing interest for Belgrade and Serbia for various reasons. On one hand it is the youngest market in the region that has not faced the saturation on any segment. Also, again this year the market will mark new records in the trade of apartments and business units. On the other hand, risk perception in investors analysis’ is reducing, that maps us to potential investors that are more conservative to new markets. Comparing to the region, demand and consumption ratio is most balanced in Serbia and, according to this, it is not likely that in the near future real estate prices would change significantly”.

We thank all attendees for coming, as well as panellists for discussion.

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Translation: Mirela Burda

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