TSG Guide to Intellectual Property in Serbia

TRADEMARKS

1. WHAT IS A TRADEMARK?

A trademark is a right that protects a specific mark used in the course of trade for distinguishing the goods/services of one (natural or legal) person from the same or similar goods/services of another (natural or legal) person.

2. WHY REGISTER A TRADEMARK?

If you are a legal entity, a trademark is a useful tool for creating and promoting the identity and reputation of your goods and services in a territory of a certain country, whilst for a consumer, it may be a symbol of quality or guarantee of certain goods or services.

3. TYPES OF TRADEMARKS

There are individual, collective, and certification trademarks.

A collective trademark is a trademark owned by a legal entity such as an association of manufacturers or service providers, used by its members to identify themselves as members of such association, under the conditions prescribed by the Law.

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Predrag Groza

Attorney at Law | Partner

TSG