TSG Guide: Intellectual Property in Serbia
1. WHAT IS A TRADEMARK?
A trademark is a right that protects a specific mark used in the course of trade for distinguishing the goods/services of one (natural or legal) person from the same or similar goods/services of another (natural or legal) person.
2. WHY REGISTER A TRADEMARK?
If you are a legal entity, a trademark is a useful tool for creating and promoting the identity and reputation of your goods and services in a territory of a certain country, whilst for a consumer, it may be a symbol of quality or guarantee of certain goods or services.
3. TYPES OF TRADEMARKS
There are individual, collective, and certification trademarks.
A collective trademark is a trademark owned by a legal entity such as an association of manufacturers or service providers, used by its members to identify themselves as members of such association, under the conditions prescribed by the Law.